Journal Essay Example | Topics and Well Written Essays - 250 words - 99

Journal - endeavor ExampleAll children believe in Santa Clause and love the magic of Christmas. So Coca sess used it and built the association array, something like Santa Claus fuddles Coca Cola and Christmas is non full without Coca Cola. At least I understood it in this way and asked to buy me a Cola. In this commercial atomic number 53 may also find the image of happy families, celebrating the holiday and enjoying positive emotions. Children like and need such things and these pictures capture childrens attention. Also the authors used the holiday song with very sticking to the memory tune.Eric Schlosser in his move Kid Kustomers noticed The growth in childrens advertising has been driven by efforts to increase not just current, but also future, consumption. Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases (...). This pattern works in case of Christmas advertisement by Coca Cola. When I ground the clip on YouTube I saw comments like I dont feel Christmas until I see and learn that advert (user pwnsauce8) or i love coca cola adverts at christmas i always drink coke on christmas day (user Ste OC).Also I remember the commercial of 7-UP with Orlando Jones. He plays with small hound dog and accidentally he hits the pet with the can of 7-UP. I was not cruel to animals, I wish dogs and liked to play with them. I imaged that the dog is kidding and pretending dead so it seemed very funny. This clip did not sort out me want 7-UP but it made me want a puppy. I asked my parents to buy me a dog every time I saw this video.Now I can say these clips contain no tuition about goods, its features, or price. There are only emotions and associative arrays in these videos. So the ideal auditory modality of these advertisements has to be emotional and have no logical and critical thinking. Like kids. Basically these drinks are not for children as they contain a lot of harmful for childs body